Our Team

From design to product knowledge and everything in between! We want to educate you on the product your are purchasing!

Diego Martinez

Owner

After installing floors for 33 years, it was always Martinez's dream to own his own business. He began in the Local 1247 Union and gained knowledge in both residential and commercial installations. As he furthered in his career he began to teach the trade to many young installers. Diego is always willing to share his knowledge by answering any question that may come his way. He is very passionate about educating the customer about the products to help them find what best fits their individual needs. He follows the project from the time the customer walks in until the customer is completely satisfied after the final installation walk through. In his free time, Diego enjoys his family. Diego has been married to his best friend and wife for over 30 years. He has 3 children, 2 of which work with him daily, a son who is in school and 2 grandsons! All of which keep him busy!!

Carol Martinez

Customer Relations

Carol is a retired dental hygienist who is always busy! She began coming to Simple Floors a couple days a week and now she is here daily helping clients with color choices and design! She loves to be with her husband of 34 years and daughters. They work together to create a family environment in the Simple Floors Orange showroom! She enjoys spending time with her girls and son. Playing outside with her grandsons is one of her favorite activities!

Kali Ayala

Operations Manager

Kali is Diego and Carol’s eldest daughter. She is an Alumnus from the University of La Verne with a degree in Sociology and worked with children. Kali began coming to work with her dad at Simple Floors in 2013 and loved learning the new business! Speaking about design and color with clients is something that is thoroughly enjoyed. She is married and a mama to a 3 year old son, who keeps her running!

Chelsea Fierro

Customer Relations

Chelsea is Diego and Carol’s middle child. She is married and has a 7 year old son. Recently, she has started coming in to learn the business and is very helpful to our clients with find the perfect product! She was a stay at home mama, but once her son turned 7 she was ready to come into work! She is enjoying every minute working with family! During her free time she is busy being a team mom or picking everyone up from practice!

Shaun Cloney

Sales Consultant

Shaun began in the flooring industry in 1997! Ten years later he became a licensed contractor specializing in wood floors. He loves spending time with his wife, 3 kids (the dogs too) and enjoy the times when they can be together. He enjoys working with his hands and building small projects. Whenever he can find the time to get out, he likes to be out in the Great Outdoors! The trees and the water, camping, fishing, hunting and experiencing God's blessings in this life are a few of his favorite things!